America's Apple first among the companies with the highest brand value in the world


- Apple's brand value is 516 billion dollars: Microsoft is second

- Tata is the only one from India to be included in the world's top 100 brands

- America's 51 and China's 19 brands in second place: Retail brands are at the forefront with 17 brands.

Ahmedabad: A new experiment has been conducted to calculate the brand value of the world's top company through 'Brand Finance Research'. This number is not the number of the company's market capitalization or revenue, but the value has been determined by the method developed by the experts of corporate strategy in which the value of the brand name in the company's profit, market capitalization has been concluded.

In the top ten, the American Apple company is on top with 516 billion. Out of the top 10, 6 are from America, two from China, one from Korea and one from Germany. Tesla has surprisingly been pushed to the 18th position in the world. In front of it, Mercedes-Benz is at the 17th rank. Last year Apple's brand value was 217 billion dollars. As consumers are buying electric cars from well-known companies that are cheaper than Tesla, its brand value has decreased.

India's only Tata company has got a place in the order of 1 to 100.

In terms of brand value, the top 100 companies are Retail 17, Technology and Services 17, Backing Insurance 14, Energy and Utilities 12, Automobile 10, Telecom 9, Media 9, Food and Beverages 8, Health Care Services 4. From this the scope of investment and business can also be estimated.

The total value of America's top brands is 3.2 trillion dollars. After that comes China with 821 billion dollars and Germany with 347 billion dollars.

It is believed that next year AI products and companies will come out, then the order may be upheaval.

Of the top 100, 51 are from the US, 19 from China, 8 from Germany, 6 from Japan, and 4 from South Korea. Tata is India's only brand with a brand value of $28 billion.

Top twenty brands in terms of brand value

rank

Company

Value in dollars

the country

1

Apple

516 billion

America

2

Microsoft

340 billion

America

3

Google

333 billion

America

4

Amazon

308 billion

America

5

Samsung

99 billion

South Korea

6

Walmart

97 billion

America

7

tik tok

84 billion

China

8

Facebook

75 billion

America

9

Deutsche Telekom

73 billion

Germany

10

ICBC

71 billion

China


* (11) Verizon (US), (12) State Grid (China), (13) Instagram (US), (14) China Construction Bank (China), (15) Starbucks (US), (16) Agriculture Bank (China), (17) Mercedes (Germany), (18) Tesla (US), (19) Oracle (US), (20) Home Depot (US)

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